HuBA – PRAGMA IoT

FROM PRESENCE TO PATTERNS. FROM MOVEMENT TO MEANING.

Human Behavior Analysis
(HuBA),
Engineered for Real-
World Impact

Powered by AI, Machine Learning, and Computer Vision, HuBA transforms how you monitor and understand human behavior in real-world environments, delivering insights that enhance safety, optimize operations, and elevate customer experiences.

LEARN MORE

FROM PRESENCE TO PATTERNS. FROM MOVEMENT TO MEANING.

Human Behavior Analysis (HuBA), Engineered for Real-World Impact

LEARN MORE

From Motion to Meaning

Understanding human presence and behavior is critical across industries, from optimizing customer experiences to managing facility occupancy and streamlining operations. With HuBA, real-time people counting and activity tracking become seamless, accurate, and intelligent.

Whether you’re looking to manage crowds, analyze behavior patterns, or optimize space usage, Pragma is your partner in AI-powered behavioral insights.

We use cutting-edge technologies to deliver real-time, actionable insights:

Machine Learning – Learns from movement data to detect patterns and anomalies
Computer Vision – Enable machines to see, process, and understand visual data
Edge AI – Processes behavioral data on-site for faster response and privacy
IoT Integration – Combines sensor data for a complete spatial overview
Data Engineering – Clean, validate, and prepare data for trusted decision-making

From Motion to Meaning

Whether you’re looking to manage crowds, analyze behavior patterns, or optimize space usage, Pragma is your partner in AI-powered behavioral insights.

We use cutting-edge technologies to deliver real-time, actionable insights:

Machine Learning – Learns from movement data to detect patterns and anomalies
Computer Vision – Enable machines to see, process, and understand visual data
Edge AI – Processes behavioral data on-site for faster response and privacy
IoT Integration – Combines sensor data for a complete spatial overview
Data Engineering – Clean, validate, and prepare data for trusted decision-making

What it does

People Counting, Activity Tracking, and Real-Time Behavioral Monitoring

Gain real-time visibility into how people move, gather, and interact in your space, helping you optimize layouts, operations, and safety across any environment.

3D people counting for precise entry/exit tracking across multiple zones
Scalable integration across unlimited access points and sensor types
Live dashboards via the HuBA portal for real-time visualization
Heatmaps and queue metrics to optimize traffic flow and space use
Multi-industry support for retail, healthcare, transport, and more

HuBA provides a near plug-and-play setup with remote configuration via WiFi, and automatic software updates over the internet.

Intelligent Space Analytics

Turn raw movement into strategic spatial insights. HuBA helps you understand how people use your environment, so you can design better, plan smarter, and act faster.

Traffic & queue mapping to identify congestion and flow
Heatmaps reveal areas of high interest or footfall
Behavior-based marketing to improve targeting and placement
Deep analytics to support planning, staffing, and space allocation

Maximize every square meter with data-backed decisions.

Edge AI

Capture and process behavior data instantly, directly where it happens. HuBA’s Edge AI ensures speed, security, and independence from constant cloud connections.

On-site processing with built-in edge computing (fog architecture)
GDPR-compliant design with no raw image storage
Resilient data handling, even if connectivity drops
Flexible power options including PoE and direct input

Stay fast, secure, and in control – even offline.

What it does

People Counting, Activity Tracking, and Real-Time Behavioral Monitoring

Gain real-time visibility into how people move, gather, and interact in your space, helping you optimize layouts, operations, and safety across any environment.

3D people counting for precise entry/exit tracking across multiple zones
Scalable integration across unlimited access points and sensor types
Live dashboards via the HuBA portal for real-time visualization
Heatmaps and queue metrics to optimize traffic flow and space use
Multi-industry support for retail, healthcare, transport, and more

HuBA provides a near plug-and-play setup with remote configuration via WiFi, and automatic software updates over the internet.

Intelligent Space Analytics

Turn raw movement into strategic spatial insights. HuBA helps you understand how people use your environment, so you can design better, plan smarter, and act faster.

Traffic & queue mapping to identify congestion and flow
Heatmaps reveal areas of high interest or footfall
Behavior-based marketing to improve targeting and placement
Deep analytics to support planning, staffing, and space allocation

Maximize every square meter with data-backed decisions.

Edge AI

Capture and process behavior data instantly, directly where it happens. HuBA’s Edge AI ensures speed, security, and independence from constant cloud connections.

On-site processing with built-in edge computing (fog architecture)
GDPR-compliant design with no raw image storage
Resilient data handling, even if connectivity drops
Flexible power options including PoE and direct input

Stay fast, secure, and in control – even offline.

Key applications

People Counting:

Measure foot traffic in real time with 3D sensors—optimize layouts and reduce congestion.

Human Behavior Analysis:

Monitors movement patterns, distribution, and areas of interest within a space.

Occupancy Monitoring:

Tracks occupancy trends in real time and over time (daily, weekly, monthly, yearly).

Queue Management:

Reduce wait times and improve customer satisfaction through live line tracking.

Staff Optimization:

Analyzes staff dispersion and presence to enhance resource allocation and productivity.

Marketing Effectiveness:

Evaluates the impact and effectiveness of promotional activities based on visitor behavior.

Operational Efficiency:

Identifies peak and low traffic hours to optimize operating schedules.

Privacy by Design:

Data is anonymized and processed locally for GDPR-compliant, secure operation.

Multi-space and Multi-camera Support:

Scalable to complex environments with real-time processing across multiple zones.

Customized Visual Reports:

Offers dynamic dashboards and visual analytics tailored to operational insights.

Green Profile Adoption:

Supports sustainable operations through data-driven energy and resource usage optimization.

Benchmarking:

Enables comparisons across time periods and similar spaces to assess performance.

Key applications

People Counting:

Measure foot traffic in real time with 3D sensors—optimize layouts and reduce congestion.

Human Behavior Analysis:

Monitors movement patterns, distribution, and areas of interest within a space.

Occupancy Monitoring:

Tracks occupancy trends in real time and over time (daily, weekly, monthly, yearly).

Queue Management:

Reduce wait times and improve customer satisfaction through live line tracking.

Staff Optimization:

Analyzes staff dispersion and presence to enhance resource allocation and productivity.

Marketing Effectiveness:

Evaluates the impact and effectiveness of promotional activities based on visitor behavior.

Operational Efficiency:

Identifies peak and low traffic hours to optimize operating schedules.

Privacy by Design:

Data is anonymized and processed locally for GDPR-compliant, secure operation.

Multi-space and Multi-camera Support:

Scalable to complex environments with real-time processing across multiple zones.

Customized Visual Reports:

Offers dynamic dashboards and visual analytics tailored to operational insights.

Green Profile Adoption:

Supports sustainable operations through data-driven energy and resource usage optimization.

Benchmarking:

Enables comparisons across time periods and similar spaces to assess performance.

Why choose Pragma for HuBA solutions

Expert Team, Personal Attention

We’re more than technologists, we’re problem-solvers with deep expertise in AI, IoT, and behavioral analytics. From hardware to software, every HuBA deployment is tailored to your specific environment and use case.

Cutting-Edge Technology, Real-World Results

Achieve over 95% accuracy with advanced 3D sensing and local AI processing. We focus on insights that drive real-world improvements, not just pretty dashboards.

Industry-Specific Insights

From retail and transportation to healthcare and public spaces, we know how to translate human behavior into usable metrics that inform better planning, safety, and experience design.

Reliable Delivery Timelines

We manage every step—from planning to deployment—with discipline and speed. Our agile process ensures your project stays coordinated, collaborative, and on schedule.

Ready to see your space in a whole new way?  Let’s talk. Pragma can help you unlock smarter decisions through human behavior insights, with measurable impact from day one.

Innovation is at our core, and it’s what sets us apart!

Why choose Pragma for HuBA solutions

Expert Team, Personal Attention

Cutting-Edge Technology, Real-World Results

Achieve over 95% accuracy with advanced 3D sensing and local AI processing. We focus on insights that drive real-world improvements, not just pretty dashboards.

Industry-Specific Insights

From retail and transportation to healthcare and public spaces, we know how to translate human behavior into usable metrics that inform better planning, safety, and experience design.

Reliable Delivery Timelines

We manage every step—from planning to deployment—with discipline and speed. Our agile process ensures your project stays coordinated, collaborative, and on schedule.

Ready to see your space in a whole new way?  Let’s talk. Pragma can help you unlock smarter decisions through human behavior insights, with measurable impact from day one.

Innovation is at our core, and it’s what sets us apart!

Benefits

Improve customer experience by reducing wait times and crowding with real-time behavioral insights
Maximize space usage through data-driven layout design and occupancy optimization
Enhance safety and compliance with automated alerts, staff tracking, and GDPR-ready data handling
Increase operational efficiency by identifying traffic patterns, peak hours, and underused zones
Deploy fast, scale easily with plug-and-play setup, edge processing, and remote configuration
Make smarter decisions using AI-powered dashboards, predictive analytics, and tailored visual reports

Benefits

Improve customer experience by reducing wait times and crowding with real-time behavioral insights
Maximize space usage through data-driven layout design and occupancy optimization
Enhance safety and compliance with automated alerts, staff tracking, and GDPR-ready data handling
Increase operational efficiency by identifying traffic patterns, peak hours, and underused zones
Deploy fast, scale easily with plug-and-play setup, edge processing, and remote configuration
Make smarter decisions using AI-powered dashboards, predictive analytics, and tailored visual reports

FROM PRESENCE TO PATTERNS. FROM MOVEMENT TO MEANING.

Human Behavior Analysis (HuBA), Engineered for Real- World Impact

FROM PRESENCE TO PATTERNS. FROM MOVEMENT TO MEANING.

Human Behavior Analysis (HuBA), Engineered for Real-World Impact

From Motion to Meaning

We use cutting-edge technologies to deliver real-time, actionable insights:

From Motion to Meaning

We use cutting-edge technologies to deliver real-time, actionable insights:

What it does

People Counting, Activity Tracking, and Real-Time Behavioral Monitoring

Intelligent Space Analytics

Edge AI

What it does

People Counting, Activity Tracking, and Real-Time Behavioral Monitoring

Intelligent Space Analytics

Edge AI

Key applications

People Counting:

Human Behavior Analysis:

Occupancy Monitoring:

Queue Management:

Staff Optimization:

Marketing Effectiveness:

Operational Efficiency:

Privacy by Design:

Multi-space and Multi-camera Support:

Customized Visual Reports:

Green Profile Adoption:

Benchmarking:

Key applications

People Counting:

Human Behavior Analysis:

Occupancy Monitoring:

Queue Management:

Staff Optimization:

Marketing Effectiveness:

Operational Efficiency:

Privacy by Design:

Multi-space and Multi-camera Support:

Customized Visual Reports:

Green Profile Adoption:

Benchmarking:

Why choose Pragma for HuBA solutions

Expert Team, Personal Attention

Cutting-Edge Technology, Real-World Results

Industry-Specific Insights

Reliable Delivery Timelines

Innovation is at our core, and it’s what sets us apart!

Why choose Pragma for HuBA solutions

Expert Team, Personal Attention

Cutting-Edge Technology, Real-World Results

Industry-Specific Insights

Reliable Delivery Timelines

Ready to see your space in a whole new way? Let’s talk. Pragma can help you unlock smarter decisions through human behavior insights, with measurable impact from day one.

Innovation is at our core, and it’s what sets us apart!

Benefits

Benefits

Let’s Build Smarter Systems Together

Connect with our experts to explore how HuBA can solve your space and behavior monitoring challenges—and power your next breakthrough.

Let’s Build Smarter Systems Together

Connect with our experts to explore how HuBA can solve your space and behavior monitoring challenges—and power your next breakthrough.

Human Behavior Analysis
(HuBA),
Engineered for Real-
World Impact

Ready to see your space in a whole new way?  Let’s talk. Pragma can help you unlock smarter decisions through human behavior insights, with measurable impact from day one.